The digitalisation of marketing with James Trezona

The marketing industry has been at the spear head of digitalisation, both in how its customers are changing their expectations and in how marketing professionals work on a day to day basis, increasing both scale of reach and the ability to create meaningful experiences.  

Dave and Sjoukje talk to the Founder of Rooster Punk, James Trezona, to hear his perspective on how his profession has been transformed, but also how critical it is to focus on human and customer experience.  Finally, they reflect on the implications of Elon Musks recent take-over of Twitter.


01:09 Intros

02:50 Cloud conversation with James Trezona

27:13 Elon musk buys Twitter

31:05 The next book!

Further Reading:

Humanising B2B, Paul Cash & James Trezona 

Author: Sjoukje Zaal

Sjoukje Zaal is head of the Microsoft Cloud Center of Excellence at Capgemini, Microsoft Regional Director and Microsoft Azure MVP with over 20 years of experience providing architecture, development, consultancy, and design expertise. She works at Capgemini, a global leader in consulting, technology services and digital transformation. She mainly focuses on Cloud, Security, Productivity, and IoT. She loves to share her knowledge and is active in the Microsoft community as a co-founder of the user groups Tech Daily Chronicle, Global XR Community and the Mixed Reality User Group. She is director of the Global AI Community and board member of Azure Thursdays. Sjoukje is an international speaker and involved in organizing many events. She wrote several books and writes blogs.

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